By And Large, Business Travel Is Not A Pleasurable Experience

Business travel has become so common that a considerable proportion of the corporate world of America is spending more time in airplanes and hotels than on their couches or in their automobiles.

According to a recent estimate, about 40 million adults in the US travel on business at least once a year to a location about 50 miles from home. More than 20 percent of the trips made by African Americans, for instance, are related to their work.

Those who do not need to travel frequently on business consider business travel glamorous and exciting. However, in reality, business travel is often arduous.

It is tough physically, tough on the family, and especially tough on the pockets of businesspersons who do not have the luxury of generous expense accounts to take care of their travel expenses.

In addition, those who travel on business regularly, quickly wise up to the fact that a stress-free and safe journey requires the smooth functioning of a number of interconnected factors, which includes the vagaries of the weather.

According to a study conducted recently, monitoring business travel trends:

- 58 percent of business travel is undertaken for association meetings and conferences,

- 43 percent comprising of business travel made by individuals,

- and 29 percent for corporate meetings.

The study also identified some of the most popular destinations within the US for business travel. They are:

- Washington, D.C.,

- New York,

- Los Angeles/Long Beach,

- Chicago,

- Atlanta,

- Boston,

- Houston,

- Minneapolis-St. Paul,

- Detroit,

- and Dallas.

Irrespective of what the destination is, business travel is seldom an enjoyable experience. Some companies will allow their business travelers the opportunity to enjoy their travel surroundings but this is usually short lived depending on the demands of the trip.

Business travelers, who have to make frequent trips, need special facilities to ease the hassles of traveling. Airlines and hotels are increasing the levels of services they provide in order to meet the growing demands of business travelers:

Usually, business travelers research fares on their own and make their reservations online. According to a survey, it was found that only 32 percent of corporate travelers used the services of travel agents for their reservation needs, while the rest, 68 percent, preferred using the internet or online services to plan at least some part of their business traveling arrangements.

Business travelers are usually technologically conversant; hence, choose to handle all their traveling arrangements through the Internet, limiting the necessity of having to interact with travel agents and professionals dealing with customer service.

Most tourism related sites offer one-stop travel facilities for reservations of flights, booking rooms in hotels, and providing transportation on the ground.

Major airlines like Delta and American have included travel-friendly features like locating cheap fares, finding economical hotel accommodation, and hiring cars on a rental basis inexpensively on their websites.

Travelers, thus, can make arrangements for an entire business trip, which includes seating preferences, confirming special food requests, and a text message or e-mail verifying their flight status and information about the departure timings with a few clicks of the mouse button.
Most of these sites provide boarding passes that can be printed out and online check-ins within 24 hours of the departure of the flight.

At the airport, those travelers in a hurry can take advantage of check-in kiosks in order not to have to wait in long lines, and get their boarding passes and their seating information.

Frequent Flyer Miles, Automatic Upgrades, and Comfortable Seating:

One of the biggest perks of traveling frequently on business is the facility of accumulating points, which can be exchanged for vacations. Travelers, therefore, are always on the look out for hotels offering generous points facilities.

Frequent air travelers also favor automatic upgrades and comfort inside the airplane, such as generous legroom and additional storage facilities overhead. Business traveler programs like EliteAccess provided by Continental Airlines offer comforts like guarantees of no-middle-seat and upgrades to the first class if possible.

Getting Value for Money:

Companies are constantly curtailing overhead expenses by cutting down on the travel allowances they give their executives, while business travelers look for ways in which they can maximize their allowances to the fullest.

For example, several hotels offer free breakfasts, while others provide complimentary facilities such as a welcoming snack or allowing their guests to make free long distance and local calls. Many hotels also offer free newspapers, tea and coffee.

Travel and Leisure Clubs

The phrase “travel and leisure club” may refer to two things, both of which are associated with travel and touring. Because the amount of time, effort and money spent on the business of vacationing is usually considerable, a travel and leisure club may be an organization of people who come together to learn from each other’s experiences during their vacation. Such groups are everywhere. In the real world, you have travel and leisure clubs in almost every sizable community.

The other kind of travel and leisure clubs are those who cater to the needs of tourists. While the study clubs are devoted to spreading information to people about where to go and what to buy, this other kind…let’s call them service clubs…provide convenient facilities for tourists as well as good opportunities for yourself as a businessman.

Very appropriately, Travel and Leisure magazines of American Express Publishing specializes in both types of travel and leisure clubs. If you are particularly interested in finding the best places for one type of vacation activity, all you need to do on that web page is to type in the words you are looking for and submit. If any such clubs are catalogued with Travel and Leisure, they will pop up in the organic. For instance, if you type in “swimming clubs” and press enter, you will find a listing of the best beach and pool resorts all around the world.

Clicking any one of the organic results of the search will allow you to see not only the location of the club, but also what you may expect to find when you do get there; what sort of people will be frequenting it. Will you find celebrities there or just plain fun-loving people on vacation. Will you need to lug your formal clothes or some classy casuals? Do you want to mix with businessmen or politicians? And even if you are just looking to find animals instead of people, they have listings there for such exotic vacation ideas as safaris. Again, If you just want to go around the easy bend you can find places like skate parks. You might also set your direction for deep down under by looking for a snorkeling swim resort; they have that too. As a matter of fact the web page above is ideal for looking for any topic you may want to learn about and any type of travel and leisure club you want to unwind in. You could type in “Himalayas” in the search text box and you get a listing of topics related to northern India. You will probably learn about places that you didn’t know existed.

Optimizing Your Travel and Tourism Website

The internet has proven to be an interesting tool for travellers. It has now become extremely easy for internet users to plan and organize business and leisure holidays at a click of a mouse. The internet gives users the freedom to compare rates, get unbiased reviews and make informed decisions on holidays without worrying about being fleeced in foreign countries.

Booking hotels, flight tickets and even visa applications are now easily done through the web. The travel industry can take tremendous advantage of this setting to offer to their audiences a wide choice via engaging websites.

Give Your Audience a Peak into what’s Out there

By using interesting design tools and interfaces you can easily create an appealing website for you visitors and give them an opportunity to travel, through your website. Integrating images into your web design is crucial to the success of any travel portal. The use of appealing images is a simple and the most straightforward way to entice visitors to your travel website.

Getting Professional Help

As a travel website it is strongly recommended that you get professional help to apply some interesting effects to your photos to create the best visual appeal. While this may go against most conventional design rules, considering the nature of your website, you could always incorporate some flash photo slideshows which further add to the appeal of the products you are promoting.

Blending Static and Dynamic Design Structures

A quintessential travel website consists of some static structure that is complimented with Flash effects to attract the attention of the target audience. You can also make good use of these dynamic tools to promote specific products and holiday packages on your portal. With modern design technology, you can leverage the use of 3D effects, animations and other graphic elements to exhibit your USP.

Give your target audience an opportunity to go through a mind-blowing journey through the Swiss Alps, the Canadian Rockies or the glaciers of Alaska by making use of these effects and visually enticing the audience.

Incorporate Call to Action Buttons

Do not forget to integrate a call to action feature into your website. Buttons such as ‘Book Now!’ and ‘Compare Prices Now!’ will encourage audience members to take actions you intend them to; allowing you to further exemplify the benefits of your products and packages.

Clarity in Information

While you design the content for your travel portal, you need to put yourself into the shoes of your audience and recognize their needs. Most travellers are looking for something new and exciting. Travellers want to make the most of every opportunity to learn new things, and expose themselves to different cultures.

The information that you provide must be able to communicate these facets of travel. Talk about the various activities, things to see, do, and look out for on your time there. Work towards building the excitement of the place you are promoting.